Sips&drops

Sips&drops

Sips&drops

Sips&drops

Introducing an online Wine Magazine project. The design strategy was employed to target a younger audience in this field.

  • To appeal to the younger demographic by incorporating visually appealing elements and optimizing the user experience.

  • UX/UI Designer & Art Director

  • 3 Weeks

  • Anton Reponnen

    Laura Grinblat

  • Figma

#0D0D0D

#0D0D0D

#D6FF11 40%

#D6FF11 40%

#D6FF11

#D6FF11

#E6E3E0

#E6E3E0

The palette combines a sleek black/very dark blue base with vibrant neon yellow accents, infusing a breath of freshness. Departing from the conventional dark red hues seen in other wine magazines, it was crucial to introduce a sense of novelty. To maintain a clean and elegant aesthetic that complements the world of wine, the use of neon colors is selectively confined to specific elements.

Throughout the magazine, the design employs a metaphorical approach where certain elements are repeated in the background, creating a blurred effect. This intentional visual technique aims to emulate a slightly tipsy sensation, adding a playful touch to the overall aesthetic.

The selection of typefaces gracefully blends modern and classic aesthetics, creating a harmonious fusion. The prominent headers exude an elegant allure, meticulously preserving the essence of wine. Meanwhile, the titles adopt a contemporary approach, resonating with a modern sensibility. To maintain a balanced composition, the body text adopts a refreshingly simple style, employing the timeless elegance of the Roboto font.

Landing Page

•

Short Read

•

Long Read

•

Landing Page • Short Read • Long Read •

The Homepage offers an overview of wine-related topics, providing visitors with a glimpse of what to expect. The second mockup demonstrates a shorter read, focusing on a regular article about a vineyard. On the other hand, the long read exemplifies how a special article, dedicated to unique wines, could look and feel, offering a more immersive experience.

Designing a visually captivating and user-friendly wine magazine website is essential to engage and retain the attention of the target audience, particularly younger individuals. The combination of modern and classic elements in the choice of typefaces can create an appealing and harmonious aesthetic. Incorporating a mix of colors, such as a clean black/very dark blue with vibrant neon yellow accents, can bring freshness and novelty to the design while maintaining a sense of elegance.